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The Application of Hyperscale Data Centers will Drive the Global Cloud Computing Revolution

2020-01-06

Data is now the foundation of the new economy. The ever-increasing data has driven the development of very large-scale data centers, which serve as very large mission-critical facilities, which run servers that process huge data. More and more workloads are being integrated into larger and more efficient data center facilities. It has become commonplace for ultra-large-scale companies such as AWS, Google, Facebook, Microsoft, and Apple to invest $ 1 billion to $ 3 billion in data center parks.


Hyperscale data center providers are seeking to expand data center capacity to serve growing users in Europe, Asia, South America and even Africa.


This trend is part of a further intensification of the US IT infrastructure, which will include many new or new data centers built in unexpected places. The rise of hyperscale computing is related to the business and its relationship to data and IT operations. Many companies don't want to spend millions of dollars to build and operate data centers. For them, this is not their core competitiveness.


Therefore, data flows from small and medium-sized data centers and IT equipment rooms of enterprises into the largest and most efficient data center facilities in the world. These facilities are designed to easily add more servers and power capacity as the workload grows.


The rise of hyperscale computing has created a new paradigm for data center business and has also changed the landscape of suppliers and customers. Hyperscale companies have become the largest customers for leasing wholesale and customizing data center space on demand. As a result, these customers have a huge influence in data center development, and data centers have quickly adapted to greater demand.


This digital transformation will create a distributed infrastructure from data centers to the edge of the network.


Here are four main drivers that directly impact the growth of hyperscale data centers:•cloud computing
•social media
•software platform
• Content delivery

Understanding the landscape of hyperscale data centers

To fully understand the hyperscale data center market and its participants, it is important to understand that the business is comprised of two tiers of companies, including:

• Tier 1: cloud computing service providers and social media companies, such as ultra-large-scale operators, such as Google, Microsoft, Amazon, Facebook, Apple and other industry giants. The power capacity of its data centers ranges from 10 MW to 70 MW, including multiple data halls in a single building, multiple data halls in multiple buildings, from tailor-made projects to multi-storey buildings. Data center campus.


• Tier 2: SaaS vendors, platform companies and hosting providers: This layer includes companies such as Oracle, Baidu and China Telecom, as well as SaaS vendors (such as Salesforce, SAP, Workday, Paypal, Dropbox, Dropbox) and platform vendors (such as Uber and Lyft). These customers only need to build and operate a data center with a power capacity of 2 to 5 MW at a time.


Regardless of the level of business, they must decide whether to build or buy, so there are many factors that affect decision-making.


For Tier 1 companies, very large enterprises can build their own data centers, rent space from wholesale data center providers, or collaborate with developers to get custom solutions. These decisions are usually made by cost and time. These companies need to consider these questions, such as how long can they get enough capacity and how much can they afford?


Tier 2 companies with smaller power capacity requirements prefer to lease wholesale data center space and work with data center developers to plan for long-term growth. For these very large companies, building good partnerships is a key measure.


How is a hyperscale data center different?

By volume, hyperscale data centers are currently less than 10% of global data centers, but they dominate new investments in infrastructure and servers. Factors such as the impact of hyperscale customers and the geographic location of hyperscale data centers make them unique in the data center industry.

The latest hyperscale data center report released by industry media quotes statistics from Synergy Research, whose data highlights that the capital expenditures of 20 hyperscale providers worldwide have surged 43% in 2018 to nearly $ 120 billion.


So what makes hyperscale data centers special?

Prior to 2016, the capacity of enterprises to lease wholesale data centers rarely exceeded 10 MW. In 2018, a market research report released by Jim Kerrigan of the North American Data Center revealed that 11 lease transactions were above 10 MW, including a 72 MW lease transaction in Northern Virginia. One can imagine that these transaction sizes require different approaches.

Over the years, turnkey data center IT centers built by data center providers have slightly more than 1 MW of IT capacity, with space around 10,000 to 12,000 square feet. Today, people are seeing data halls from hosted data center providers ranging from 30,000 to 60,000 square feet.


The hyper-scale trend of data halls has prompted some companies to optimize their construction processes and supply chains to reach these ultra-large-scale data center lease transactions.


The design and construction of hyperscale data center facilities differs from traditional enterprise data center space in many ways, including:

• Choice of real estate and address: Hyperscale data center operators are growing faster than other companies. The data center parks being built by data center real estate investor REITs have illustrated this trend, and these data center parks typically have a power capacity of 100 MW to 150 MW.

• Power: Power sustainability is a key operational measure for most large hyperscale operators, and more and more data center providers are forming development teams that specialize in the complexity of the energy market.

• Power infrastructure: Hyperscale data center operators are also exploring innovative power infrastructure approaches, such as centralized UPS power systems that enable data centers to operate with lower energy use efficiency (PUE).

• Software-centric resilience: Cloud computing is changing how businesses achieve uptime and brings new architectures that use software and network connections (including cloud platforms to use availability areas) to create more resilience.

• Cooling methods: Cooling has always been the focus of hyperscale data center optimization, and some of them have adopted indirect air cooling, membrane evaporative cooling (Facebook), cooling chip water (Google) or back door cooling device (LinkedIn).

• Data Hall: Wholesale providers have moved to a larger data hall, which includes 35,000 to 85,000 square feet of space and can support up to 9 MW of power capacity.

For the geographic location of the construction of ultra-large-scale data centers, the main cloud computing parks are usually located in remote areas. For example, the data center construction boom has set off in rural areas of Oregon, Iowa, and North Carolina.

Industry experts said that, simply, people are at the forefront of a tremendous change as the supply of computing resources shifts from expensive and complex to simple and cheap.

However, with the development of cloud computing and the growth of new workloads, large data centers are being developed on the outskirts of major U.S. cities, including technology-centric population centers such as Phoenix, Dallas, Chicago, and Northern Virginia. Similar markets.

Service providers and hyperscale computing

The explosive growth of hyperscale computing has not only impacted data center users, but data center service providers have had to change the way they segment the "service provider world."

Wholesale managed data center vendors in the market for most hyperscale resellers may struggle to implement supply and construction operations to meet new expectations for cost, speed, and scale.

For data center service providers and developers, these are just some of the ways that hyperscale customer demand and related trends are changing the game:

• Transaction size

• Vertical construction

• Land reserve

• Quick time to market

• Transaction structure

Next steps for hyperscale data centers

According to the latest research on the hyperscale data center market, the next 10 to 15 years will be an era of continuous development, which is defined by the following two general themes.

• Cutting-edge innovation, with technology companies and service providers racing to deploy and commercialize new technologies, such as artificial intelligence, the Internet of Things, augmented reality, 5G, and autonomous vehicles.

• Back-end industrialization as new investments streamline the global supply chain, bringing new levels of speed and efficiency to the delivery of hyperscale data centers.

In the next few years, the edge computing market will continue to grow slowly and then accelerate. M & A activity between cloud computing giants and data center providers will accelerate. As higher power densities require alternatives, Liquid cooling technology may be used more and more intensively.

To be sure, in the coming years, partnerships and maintenance experience will be more important than ever. Hyperscale operators are looking for reliability in delivery and consistency in design and performance. For the hyperscale data center market, the goal is partners, not vendors.

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